Engaging Wisconsin Residents Through Research and Learning

UW Connects is a University of Wisconsin-Madison statewide engagement unit with the dual purpose of unifying outreach activities on campus, while serving as a one-stop-shop for people around the state looking for UW information and resources.

The goals of the unit are to:

  • To support faculty, staff, graduate students,  programs, and departments who engage with audiences around Wisconsin
  • Unify outreach programming, messaging and impact to align with strategy
  • Gather comprehensive data on program impact around the state— whether it’s well-seasoned outreach teams, or a graduate student in a lab taking on a new outreach activity.
  • Support and advance UW interactions and communication with Wisconsin legislators
  • Enhance the University’s overall reputation at a time when higher education is viewed less positively, especially outside of larger cities
  • Provide a single connection point for internal and external entities; “UW Concierge Office”
  • Reaffirm our institutional commitment to the Wisconsin Idea

UW Connects is housed in the Office of State Relations and Statewide Outreach.