Marketing and Communications Resources

Learn about UW’s visual brand, how to apply it, and peruse tools and templates available for use. Resources range from a departmental logo generator to email banner templates to notecard templates, and more.

Reference how to correctly use UW fonts, logos, colors, and other brand basics.

Branded templates for flyers, social media posts, PowerPoint presentations, and more.

 

This is a Google Drive resource folder developed by UW Connects that includes social media tips, a press release template, instructions to creating a Wisc calendar event, a guide to Facebook Live streaming, and more.

This is a printable resource, with an available web version, that shares UW’s wide-reaching impact and prestige, updated regularly.

A printable fact sheet detailing UW’s positive economic impact on Wisconsin.

Downloadable graphics and suggested copy for sharing UW’s positive economic impact.

An extensive gallery of UW photos available for marketing use. Free to use for all UW-Madison marketing purposes.

UW’s policy for taking, using, and altering photos.

There are many no cost stock photo websites. Below are two that UW Connects often utilizes.

• Pexels
• Unsplash

Coming soon!

A tip sheet developed by UW-Madison Extension’s 4H program on preparing for media interviews.

A tip sheet developed by UW-Madison Extension’s 4H program on building a media list.

This is a webpage developed by UW-Madison Information Technology to ensure accessibility across our digital campus. Learn how to accessibly format documents, websites, emails, images, and more.

A webpage that provides the university community the information they need to design an accessible environment. It states that ensuring equal access to programs, services, and events for people with disabilities is our shared responsibility towards right-doing and benefits everyone.

Did you know that UW asks that you not hide or delete comments on a post if they relate to the post topic? If you have questions about whether or not a comment can be hidden or deleted, please email Craig Fischer in the Office of Legal Affairs at cbfischer@wisc.edu.