Explore the resources provided to support your outreach efforts. Email uwconnects@uwmad.wisc.edu with questions!
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UW-Madison's official brand
UW-Madison’s Official Brand Guide
Learn about UW’s visual brand, how to apply it, and peruse tools and templates available for use. Resources range from a departmental logo generator to email banner templates to notecard templates, and more.
Reference how to correctly use UW fonts, logos, colors, and other brand basics.
Branded templates for flyers, social media posts, PowerPoint presentations, and more.
Outreach resources Google Drive
Outreach resources Google Drive
This is a Google Drive resource folder developed by UW Connects that includes social media tips, a press release template, instructions to creating a Wisc calendar event, a guide to Facebook Live streaming, and more.
Shareable UW fact sheets & social media kits
This is a printable resource, with an available web version, that shares UW’s wide-reaching impact and prestige, updated regularly.
UW-Madison Economic Impact PDF
A printable fact sheet detailing UW’s positive economic impact on Wisconsin.
UW-Madison Economic Impact Social Media Toolkit
Downloadable graphics and suggested copy for sharing UW’s positive economic impact.
Photography and images
An extensive gallery of UW photos available for marketing use. Free to use for all UW-Madison marketing purposes.
UW’s policy for taking, using, and altering photos.
There are many no cost stock photo websites. Below are two that UW Connects often utilizes.
Media lists
Coming soon!
Media engagement
4H: Preparing for Great Media Interviews
A tip sheet developed by UW-Madison Extension’s 4H program on preparing for media interviews.
A tip sheet developed by UW-Madison Extension’s 4H program on building a media list.
Accessibility
This is a webpage developed by UW-Madison Information Technology to ensure accessibility across our digital campus. Learn how to accessibly format documents, websites, emails, images, and more.
A webpage that provides the university community the information they need to design an accessible environment. It states that ensuring equal access to programs, services, and events for people with disabilities is our shared responsibility towards right-doing and benefits everyone.
Comments on social media
Did you know that UW asks that you not hide or delete comments on a post if they relate to the post topic? If you have questions about whether or not a comment can be hidden or deleted, please email Craig Fischer in the Office of Legal Affairs at cbfischer@wisc.edu.